From 1907 to 1921, KISSES Chocolates were foil-wrapped by hand, including the tissue paper identification tag inside the foil wrapper. Thereafter, KISSES Chocolates were wrapped using a machine that added the printed paper plume and then the aluminum foil wrapping. That parchment paper strip is called a plume. Originally the paper plumes were also referred to as identification tags, possibly because they looked like miniature brand flags.

Source: Hershey Land