Mauve is a pale purple color that sits between violet and pink in the color wheel, named after the mallow flower, also called mauve in French. Today, the name mauve has remained the more popular name. Interestingly, mauve became a color name in the late 1700s, according to the Oxford English Dictionary. Mauve can be difficult to pinpoint. However, you may notice that mauve contains more grey and more blue than a pale tint of magenta. Many pale wildflowers called “blue” are mauve. Mauve can also be described as a pale violet color.

Source: nix Color Sensor