Coco Chanel (born August 19, 1883, in Saumur, France—died January 10, 1971, in Paris) was a French fashion designer who ruled Parisian haute couture for almost six decades. Her elegantly casual designs inspired women to abandon the complicated, uncomfortable clothes—such as petticoats and corsets—that were prevalent in early 20th-century dress. Among her now-classic innovations were the Chanel suit, the quilted purse, costume jewelry, and the “little black dress.” She also was known for the iconic perfume Chanel No. 5.

Source: Britannica