Burger King came out with the slogan of 'Have It Your Way' in 1974. This slogan summed up its difference with its rival McDonald’s. The slogan fits well with the emphasis on pop culture and individuality. The line makes total sense at a time when self-expression and mass customization are critical elements of culture. Burger King abandoned the slogan four years later in favor of forgettable themes such as Best Darn Burger (1978), Burger King Town (1986), and The Whopper Says (2001). The company, thirty years later, however, realized that the retro culture is in and had gone into a back-to-future mode in its advertising. It returned to Have It Your Way in 2004 in TV ads from Crispin Porter + Borgusky, its former agency.

Source: Hook Agency