The Ferrari logo and the Porsche logo both feature the same black prancing horse, prompting many to ask: Why are the Ferrari and Porsche logos similar? Ferrari’s symbol can be traced to the Italian fighter ace Francesco Baracca who painted the black prancing horse onto the fuselage of his plane. In 1923, a car-loving Italian from Modena called Enzo Ferrari met the mother and father of Baracca. Baracca’s mother told Ferrari to paint the prancing horse on his cars as it would give him good luck. The horse on the Porsche logo, which was taken from Stuttgart’s Coat of Arms, represents the stud farm (a term for a horse-breeding farm, so “stud farm” in German is Stuttgart or Stuotgarten) on which the city was built.

Source: Car Logos