Between 1903 and 1909, this script lettering was first used on company correspondence before being put on the first production car, the Model A. It was designed by C. Harold Will. The Art Nouveau border that was included on the logo was very fashionable at the time. And between 1909 and 1912, the script that was written in this elongated form was known as the "script with wings". It was used up until 1912, when the current font that we can see today on Ford vehicles was born. This writing appears to be influenced by Henry Ford's own signature. From 1927 onward, the use of this logo was deemphasized and then dropped altogether. Over time, the oval that had encircled the Ford logo in times past got slimmer and more refined. In addition to the standard blue color that had always been used, black-and-white alternatives were tested around 1961.

Source: Philpott Ford