An effective jingle outlasts its ad campaign, and the Oscar Mayer bologna song is a perfect example of this. If you say “my bologna has a first name” to someone who watched television in the 1980s and ‘70s, they may not be able to resist responding with “it’s O-S-C-A-R.” The famous jingle did more than teach the world how to spell B-O-L-O-G-N-A —it made Oscar Mayer the first name American consumers associate with the lunch meat, even decades later.

Source: Mental Floss