The creator of the Playboy magazine logo was Art Paul. He painted the famous bunny with a butterfly tie for the second issue of Playboy. Since then, the Playboy logo has never changed. When creating the logo, Art Paul wanted it to be humorous, sexy, and, of course, fun-loving at the same time. Hugh Hefner, the magazine’s founder, later explained why the bunny was chosen as the magazine’s main symbol. According to Hefner, the rabbit has a sexual significance in America․ It is aesthetic, so shy, fun-loving, and it is constantly jumping.

Source: Indigo